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ONLINE MARKETING MANAGER

Location:Hillsborough, NC
Benefits:FULL TIME BENEFITS
Employment Type:Full Time
Department:Marketing
Description:

Online Marketing Manager responsible for the online marketing initiatives for Sports Endeavors consumer web sites, Soccer.com and Lacrosse.com.

Duties:

The Online Marketing Manager responsible for the online marketing initiatives for Sports Endeavors consumer web sites, Soccer.com and Lacrosse.com.

Responsibilities:

    oEmail Marketing Responsible for the planning and execution of outbound email marketing campaigns in support of the consumer and team brands. Will manage email strategy, creative development, internal coordination, list selection and deployment using the Exact Target platform. Responsible for email hygiene, email campaign reporting, and ROI analysis.
    oMobile Marketing - Responsible for the planning and execution of outbound SMS marketing campaigns in support of the consumer and team brands. Will manage program strategy, internal coordination and deployment using the 3rd party SMS platform. Responsible for SMS campaign reporting, and ROI analysis.
    oCustomer Service - Responsible for managing all customer service issues related to the marketing communications on email and SMS.
    oBudgeting and Reporting Responsible for the coordination of budgets, invoices and actionable weekly, monthly and quarterly reporting.

Organization Structure: The Online Marketing Manager reports to the Director of Online Marketing, and may supervise supporting interns.

Qualifications:
    oMinimum 5 years of online/internet marketing oExperience working within a direct marketing or retail company preferred
    oExperience with email and/or SMS program execution required
    oStrong written and verbal communication skills
    oStrong organization, planning and project management skills; able to follow and establish process and workflow
    oMust have strong analytical skills and experience with ROI reporting /ul
      oTechnical understanding of website structures and e-commerce modules
      oTeam player with ability to coordinate complex marketing efforts with multiple internal and external partners
      oHighly proficient in Microsoft Office applications and ability to utilize web based tools for daily work flow.
      oCollege degree in marketing or related field required
      oSoccer and/or lacrosse knowledge a plus
      oBilingual (English-Spanish) skills a plus


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